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Pontiac Virtual NCAA Final 4


While Pontiac was an official NCAA sponsor, you'd never know it come March Madness when every car brand gets in on the fun. Pontiac needed a way to breakthrough the clutter while underscoring their NCAA ties. Cue 2K Sports College Hoops videogame and tens of thousands of rabid gamers.


The Pontiac Virtual NCAA Final 4 was a round-by-round virtual re-creation of the official NCAA Championship that allowed fans to "See The Upsets Before They Happen". As each round was announced, the PVNF4 had thousands of gamers online playing out the games, creating stacks of data that could be used to create NCAA basketball content at a time when everyone wanted it most. With an astounding 74% accuracy over the program's three years, the PVNF4 predicted many of the actual tournament's bracket busters days in advance.