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Old Spice MLG Partnership


As one of Major League Gaming's earliest brand partners, we were able to create a custom, multi-year program that capitalized on the brand's authentic voice of experience to augment the experience of the league's fans and players.


With executions like Old Spice Rising Star, Swagger MVP, The Swagger Series, The Old Spice Report, and Get Better Fast, the brand kept fans in the know with the latest news and strategies while rewarding pros for their triumphs.