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Disney Tagalong Tale


Theme Park visitors love to capture and share their family memories, but many do so at the expense of actually enjoying the experience while it's happening. Leveraging mobile location-based technology to ensure magical moments are never missed is the insight behind Disney Tagalong Tale.


The app uses passive mobile check-ins to remember the journey for the user - everything from what rides they went on twice, to how sunny it was that weekend, to where that surprise meeting with Mickey and Minnie took place - Tagalong Tale is the park-goer's living storybook. Users can invite family members to follow along from home and interact with their experience and create a custom, physical memory book once the journey's complete.