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Cadillac | Project Gotham Racing 3


At a time when its SUVs were dominating the social consciousness, Cadillac needed to make a splash with a younger target regarding its luxury performance automobiles - the V-Series. Launching the Xbox 360's first-ever brand-sponsored DLC pack did exactly that.


Partnering with Xbox and Project Gotham Racing 3, Cadillac made four new V-Series cars available to gamers to download for free, as well as the ability to earn exclusive gamer pics for racing the cars on an all-new track. The content pack was downloaded by over 350,000 gamers who logged more than 500 days racing the V-Series Collection.