AstraZeneca Did You Know

As a worldwide pharmaceutical leader, AstraZeneca invests heavily in digital education resources for its employees, but awareness of these tools was lacking. Enter "Dr. Albert" and the internal "Did You Know" campaign.

In-office banners, emails, and tabletops featured remarkable digital facts to spark interest, and a series of video shorts featuring Dr. Albert running on AstraZeneca's campus TV network pushed users to earn "instant digital education" at the company's SharePoint resource.